By 2027, generative AI is expected to automate 30% of routine marketing tasks in the Asia Pacific region, reshaping the marketing landscape. Primary responsibilities will include search engine optimization, content and website optimization, and customer data analysis. By 2028, large enterprises in Asia Pacific will implement generative AI to automate 30% of consumer journey behaviors, covering the marketing to sales process. By 2026, more than half of consumers are expected to use generative AI for product and service discovery, evaluation, and purchasing decisions. This trend will change marketers' roles, emphasizing advanced skills such as storytelling.